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Designers, don’t leave yourself alone

Just sharing my four years freelancing experience.

As a freelancer, the first important thing I have to consider is that I eagerly need stable income to maintain my livelihood. Almost all the earnings in the first two years are from my web design service in my country, I got a couple of common problems when I started, How to find the clients? How to get better prices? Well, let’s me start to tell you my stories and I summed up the a few main points of my experience, hope it will help some new freelancers.

Create a website

At the first stage, no one knew me, that’s terrible, you know some younger designers are usually not a social guy and like to stay in the room and spend a whole day to learning or designing, so maybe we don’t have the wide social network, well then, what’s the next? Build a portfolios website? Right, is there any better way than this solution? Temporarily no! So I created a simple personal website(Strictly, it’s only an online resume like the picture above), put all my old works on it, posted some articles in my blog for SEO and then, started to waiting for the client knock my door. Unfortunately, no one contacted me, my old colleagues often asked me, “how is your business going on?”, I was lost for an answer, and I knew they wanna convince me to return to company and they want me know that I’ve made a wrong decision, but, this marks a beginning, isn’t it?

Become a man of value

One day, I chatted with a friend on Gtalk, he gave me a good suggestion.

“ You should create some valueable stuffs on your website and share it to your target customers, and communicate with the other designers in order to improve your business, make your website living, let’s your clients to know who you are and how you are working, and then you will get their friendly feedback.”
I inspired by this opinion, started to write some design tips, show my daily work and so on. After two months, some people reached my website from the search engine, they adviced me something about web design, and shortly afterwards ,my first client was coming. Oh, yes!

Let more persons know you

Since then, I have more and more clients, one thing is worth to say, some kind clients introduced me more customers and kindly gave me many advices.

“ Let more persons know you, no matter where they are, even if they based in the other side of the earth, don’t forget the social media is the best assistant, and don’t locked yourself in the local place…”

Join the global comunity

No doubt that my client’s advice was opening a new window for me, they let me know a larger external world. So, since 2013, I stopped my local web design service, and entered into the international market — I became a full time WordPress Theme Author on Themeforest(I’m sure you know it), this job can bring me the stable passive income and release my time, I’m enjoy in this job up to now.

I’ve benefited a lot from it, especially good for my design ability, and improve my English, lol

So at last, I just want to say again, don’t leave yourself alone, just let more persons know you, join the wider world now and keep in touch with this world, not only the computer.

What’s the future of niche themes in the WordPress industry?

I entered into WordPress Theme development field several years ago. In the first three years I provided the customization service to my clients, and then I joined Envato Market and sell my WordPress Themes on Themeforest since 2013. There are a lot of thoughts and feelings over the years and sometimes I feel confused, so I just want to discuss about what the future of niche themes is on Themeforest.

My impression is that more and more multiple purpose WordPress themes are selling on Themeforest, these themes looks omnipotent, developers provides many powerful options for their end-users, but I think too many options probably make the theme difficult to use, especially for the novices. The other hand, I often doubt that whether there is a future for the single themes which are focus on a specific field, let’s say niche themes. Sometimes the niche themes only sounds great and looks unique, but in fact, it’s hard to beat those multiple purpose themes, just look at the weekly top sellers on themeforest, the whole page is almost occupied by these multiple purpose themes or one page themes. It is not clear why this should be.  After analyzed, I found for the most part, many theme buyers are the WordPress / Web developers, but they are not  the real end-users, they just purchase the theme and customize it for their client. Obviously, the multiple purpose themes are more commonly used  than the niche themes,  and they will also help the developer to save costs on purchased the themes (Actually some developers will use one theme on the multiple project without purchase the license again).

So, what’s the next? This is why I said I often feel confused about the future of niche themes, especially sell on Themeforest. Now I only know that maybe the niche theme sellers should have more powerful marketing ability, any other good suggestion? We can discuss with each other below.

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